We measure attitudes and behaviors, providing clients with meaningful insights to improve market share, increase revenue, and make confident strategic decisions.
What We Do
Focus groups, surveys, ethnographies, retail and advanced analytics, in person and online, run by senior researchers who stay on your project from kickoff to readout. And, since 2026, an AI suite built on the research we field for you.
Focus groups, central location testing, in-depth interviews, and clinical research techniques in our world-class facilities.
Online focus groups, bulletin boards, surveys and consumer panels, plus AI- or human-moderated interviews, video diaries and multi-week in-home tests with machine-learning analysis.
Experience diaries, virtual ethnographies, in-home usage testing, and in-depth consumer ethnographies.
Shop-a-longs, packaging testing, point-of-purchase interviews, and simulated retail shopping sessions.
Factor analysis, conjoint analysis, decision tree analysis, pricing analysis, TURF analysis, and data mining.
Every study you have fielded in one indexed corpus you can question in plain language, synthetic customers calibrated to how yours actually answer, and monthly competitive intelligence.
All in-person work runs in our world-class research facilities in Janesville, WI: focus group rooms, client viewing suites and a test kitchen.
Also from City Research
Every study we field for you keeps working after the readout. Pervasive Insights™ puts your research history in a private portal: a searchable library and data corpus, synthetic panelists calibrated to how your customers actually answer, and a monthly read on your competitive market. Human research first; machine learning built on it. A City Research Solutions product.
The difference in one line
Other synthetic tools invent consumers from a demographic filter. Ours are calibrated identity profiles built from the studies you have already fielded, with the calibration error reported topic area by topic area.
Research Stack
Every report deck and raw dataset, searchable in plain English and cited to the slide.
Synthetic customers
Calibrated synthetic panelists drawn from your own customers, with a report card for every topic area.
Alongside the portal
Prices, shelves, assortment and conversation across your markets, every month, indexed into your research stack.
Why Choose Us
City Research Solutions is a full-service custom marketing research and consulting firm established in the Madison, Wisconsin area in 1979. Our experienced insights professionals serve clients ranging from Fortune 100 companies to emerging technology ventures.
Make strategic decisions backed by data-driven consumer insights
Improve market share with actionable competitive intelligence
Increase revenue through deep understanding of consumer behavior
Interested in sharing your opinions and getting paid for it? Join our consumer research panel and help shape the products and services of tomorrow.
Join NowBusiness Offices
8383 Greenway Blvd, Suite 600
Middleton, WI 53562
Focus Facility
One Parker Place, Suite 305
Janesville, WI 53545