Pricing research
Pricing research is more than one question
Van Westendorp, Gabor Granger, Newton Miller Smith, monadic price cells and brand price trade off, with sample charts for each.
Competitive monitoring
Three ways to watch a competitor
Social listening, a shelf sweep and a purchase diary on one dashboard, with an interactive sample you can click through.
Research communities
Custom research communities
One quarter of two fictional standing communities, 420 commercial technicians and 1,204 home bakers: who joined, what they did, how fast they answered and what got decided.
Concept testing
Which Idea Should You Build?
The first gate in new product development: a fictional frozen meal brand screens four early ideas against its current best seller, with a scorecard, open ends, segments and source of volume.
Package testing
Testing a Package Before It Ships
Online and in person: a timed shelf find, heat maps from first clicks and from eye-tracking glasses, a shelf layout comparison and a claims reach analysis for a fictional sparkling water brand.
Next-generation segmentation
Segmentation, Brought to Life
Next-generation segmentation: five buyer segments built from real buyers, then brought to life as a synthetic panel you can chat with, survey and run focus groups with, plus sizing, needs, where to play and a typing tool.
In-home use test
What a Taste Test Misses
A fictional yogurt brand puts two new formulas in 120 kitchens for four weeks and finds the first-taste winner fades by week three.
Focus groups
Focus Groups, Start to Finish
A full focus group project on a fictional frozen pizza line: the screener, the discussion guide, the topline report and what you get.
All examples are illustrative. Concepts, brands and figures are invented to show the format of the work only.