Research Services
Cost-effective research with geographic flexibility, quantitative and qualitative, with advanced AI support built into how we field, moderate and analyze.
Online research offers significant cost advantages and geographic flexibility. Our team specializes in both quantitative and qualitative online methods, maintaining active consumer panels to ensure rapid and reliable participant recruitment. Much of that work now runs on research platforms with machine learning built in: AI or human moderation, video diaries that transcribe and theme themselves, and multi-week in-home tests with automated tracking.
Online focus groups
Bulletin boards and online communities
Quick and full-length online surveys
Online consumer panels
Blogs, message boards, and forums
Video and photo visual galleries
Voice collages
AI-moderated or human-moderated online interviews and groups
Longitudinal in-home usage tests with AI analysis
Mobile video diaries with automatic transcription and theming
Conversational mobile surveys with AI follow-up probes
Advanced AI support
We field online studies on platforms that put machine learning to work at every step, from recruiting and moderation to transcription and reporting. The tools are chosen study by study; the senior researcher who designed the study reads every output.
Longitudinal · In-home usage tests
Two- to eight-week in-home and in-chair usage tests on managed IHUT platforms: NDA onboarding, shipment tracking, scheduled weekly tasks, automated reminders, and AI sentiment summaries by question as feedback comes in. Blinded and confidential prototype tests are routine.
Moderation · AI or human
AI-moderated one-on-one interviews that probe and follow up on their own, at a scale no moderator team could reach; human-moderated online groups and interviews when the topic needs judgment in the room; and hybrid designs where an AI interviewer screens and a researcher goes deep.
Mobile ethnography · Video diaries
Point-of-view and selfie video diaries, photo uploads and screen recordings from participants' phones, with push-notification probes. Machine learning transcribes in 30+ languages, codes themes and sentiment, pulls timestamped quotes and cuts highlight reels for the readout.
Conversational surveys
Mobile-first, chat-style surveys with unlimited video and photo capture and AI follow-up probes on thin answers. Higher first-hour response and recontact rates keep diary studies and insight communities alive over weeks and months.
Social listening
AI-driven social listening across 150+ million sources, with sentiment, emotion and trend detection and image recognition that spots your logo and product in photos nobody tagged. Runs alongside surveys as context, and monthly as part of Competitive Intelligence.
Everything fielded online lands in your Research Stack the day the report is delivered, and the respondents anchor the calibration of your synthetic panel.
Paired with Pervasive Insights™ · the AI suite
Online surveys and communities you field with us are indexed into your Research Stack, searchable in plain English and cited to the slide, and they anchor the calibration of your synthetic panel.
Contact us to discuss how our online research capabilities can help you reach consumers anywhere.
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