Quantitative Research Techniques

City Research staff includes experts in quantitative research, conducting online, phone, mail, and in-person surveys for our clients. Our clients rely on our extensive battery of analytical capabilities to unearth and provide the insights they need. City Research analytic capabilities include:

  • Factor analysis and data reduction
  • Discreet Choice Modeling (Conjoint Analysis)
  • Decision tree analysis
  • Pricing analysis
  • TURF analysis
  • Data-relationship mining