Capabilities
City Research Solutions conducts both qualitative and quantitative national and regional research to gather insights that our clients use to improve their strategic decision making. For over 30 years, we have been assisting clients in…
Consumer Experience…
- Segmentation
- Consumer “Community” Management
- New Product Development
- Analysis of Attitudes, Awareness, and Usage
- Concept Ideation
- Marketing Strategy
- Category Reviews
- Consumer Product Experience
Business-to-Business Experience…
- Business and Marketing Strategy
- Customer Segmentation
- Internal and External Satisfaction
- Supply Chain Insights
- Enterprise Feedback
- In-Depth Interviews
- Focus Groups
- Sales Process Analysis
Learn more about our research techniques:
Our Techniques
- Focus groups, triads
- In-depth interviews
- Central location tests
- Website usability testing
- Online focus groups
- Bulletin boards
- Quick and full length online surveys
- Online consumer panels
- Experience diaries
- Virtual ethnographies
- In-home Usage Testing (IHUT’s)
- In-depth consumer and customer ethnographies
- Shop-a-longs
- Packaging effectiveness testing
- Point of purchase interviews
- Simulated retail shopping sessions
- Factor analysis and data reduction
- Discreet Choice Modeling (Conjoint Analysis)
- Decision tree analysis
- Pricing analysis
- TURF analysis
- Data-relationship mining